by W. Tyler Allen | Jun 18, 2016 | Uncategorized
Imagine that a tech startup is about to launch their new product. One of their top investors walks in to meet with the CEO, to see how things are moving: “How’s production, is it ready?” “Yep, all equipped to go.” “How about...
by W. Tyler Allen | Jun 1, 2016 | Uncategorized
Keep trying. Try some more. Then try something else. Keep pushing. Your effort will never, ever, ever betray you. And similarly, nine times out of ten — it isn’t your fault. Journalists might just be too busy covering Kanye’s latest Twitter...
by W. Tyler Allen | Jun 1, 2016 | Uncategorized
In the past few installments of “excuses that hold artists back”, we’ve talked about two very large and common myths of the industry: That you have to be rich and have tons of free time to market your music. I’ve discussed the misconception...
by W. Tyler Allen | May 2, 2016 | Uncategorized
Okay, okay, okay. This excuse makes me mad, sad, and a little frustrated. It’s the type of excuse that keeps me up at night. It’s the type of comment that baffles me and seriously makes me contemplate leaving the marketing world and go start an apple...
by W. Tyler Allen | Apr 11, 2016 | Uncategorized
Nine times out of ten, the things that hold us back are the lies in which we tell ourselves. Last week we talked about the commonly used excuse, “marketing is too expensive”. We discussed ways that one can market their work for $0.00. Because can...
by W. Tyler Allen | Mar 23, 2016 | Uncategorized
Somewhere between a motivational ebook and a Lifetime made-for-TV movie, I’m really writing an article about “The Lies That Hold Us Back”. Not because I want to get sappy, or stand on a soapbox — but because in our nuanced, intricate industry,...
